Insights

Global CRM pioneer, Marketpoint, announces the launch of Marketpoint CRM 3.0, a cloud-based CRM system that can be implemented out of the box or customised to meet unique client needs

Dear Clients, COVID-19 is changing everything about life and work as we know it. We’re all focused on how to best protect and support our families, employees, customers and communities

Tech dev moves at such a pace these days that there’s always something to share to keep everyone up to speed. We also make an effort to keep everyone connected

Of course the COVID-19 disease is serious and of course smart companies are taking all the necessary steps to ensure the safety of their employees and community. But work still needs to be done. Sales need to happen. Opportunities need to be pursued. Service issues need to be resolved. Employees – whether they’re working from home or still in the office – need to collaborate.

How can you get more and better leads?  You may not have the biggest booth or the flashiest displays in the expo hall, but you can have a great lead

Every salesperson has experienced that moment when a prospect is interested and a little extra something will close the deal. But if your sales team’s promises set expectations that differ

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization’s sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You

I recently spoke to Peter Gillett, the CEO of Zuant and one of the pioneers in the CRM field. With experience in database marketing dating back to the late 1970s,