Casestudy: Volvo Penta
Creating bespoke solution applications for many needs
Volvo Penta is a world-leading engine supplier for marine and industrial applications. Driven by innovation, they supply comprehensive solutions that are made to move emotions, people, businesses and societies. Marketpoint have been working with Volvo Penta for many years, creating bespoke solution applications for various needs, focused by CRM at its core. With both organisation cultures aligned around new-thinking and innovation, we also recognise the importance of truly understanding our client’s business and particular challenges that we make our absolute mission to solve.
Customer Communication for Recall campaigns
Transforming the communication process for the critical Product Recall and Quality programmes for the Volvo Penta UK team was no mean feat. Before the solution was implemented, management explained that obtaining data for important customer notifications from systems which were disparate and dislocated, meant the process would often be extremely time consuming and challenging.
By creating an end to end multi-channel process tied in with Marketpoint CRM, it provided a centralised place to house customer data, activity and history, all feeding in to accessible real-time performance reporting, essential for campaigns of this nature. By ensuring all customer data is kept up date through integrations with master and dealer network systems, it continually improves response rates across the UK. And, it is this very success that has ignited the requirement to roll out the programme across the rest of Europe.
Asset Management across Europe
Volvo Penta manage assets around Europe for vital internal training programmes delivered locally to technicians and engineers. The assets, such as large engines, equipment and other parts, are shared between each training hub and must be booked by the local Volvo trainers in order for the necessary courier arrangements to be made. A key factor to this is management must maintain full visibility of these assets at all times – the location they’re booked for and when the training is taking place. This was an enormous challenge for the central team, who before working with Marketpoint, had relied solely on a manual logging process in excel and communication with the local trainers over email.
By creating an online Asset Management tool with Marketpoint CRM as its engine, to manage the bookings, training, communication and courier arrangements, it provided a central place for activity for trainers and management. The platform is intuitive and processes are automated, seamlessly connecting all stakeholders, meaning that no real manual intervention is required. And this all feeds into key real-time reports for management for tracking, completely transforming their way of working.
Utilised in 8 regions across Europe
Supporting 97 training hubs
Over 30k customer records stored