Insights

The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and

Corporate crises such as product recalls are inevitable. In fact, an article in Reputation Report research by Oxford Metrica indicates companies today have an 82% chance of experiencing a corporate

A couple of weeks ago at the CRM Evolution conference and expo in DC, industry experts came together to discuss what’s new in the world of tech and how CRM

“The Marketpoint team is thrilled to exhibit at CRM Evolution for the first time,” said Peter Gillett, CEO of Marketpoint and Zuant. “We look forward to showcasing Marketpoint CRM 3.0

For decades, sales and marketing departments have been famously disconnected. Historically, these teams have been separate and siloed, each with different goals and metrics and, often, little understanding about the

Enterprise marketing involves the management and coordination of end-to-end internal processes in an enterprise. Enterprise marketing automation software helps integrate and streamline business activities across sales, marketing, operations, partners, and

What opportunities and challenges did you and/or Zuant identify at the start of 2018 and have things worked out as planned? Well, the big one here, of course, has been GDPR.