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Welcome to Marketpoint CRM

The centre of your customer universe

Whether it’s bespoke feature development, integration with Microsoft Outlook, Marketing Automation platforms or the Zuant event leads application, all have Marketpoint CRM at their focus, helping you to manage & maintain your whole end to end Sales & Marketing ecosystem.

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Designed for you

A cloud platform supporting sales and marketing processes for over 30 years

Marketpoint CRM is a cloud platform that has been supporting sales and marketing processes for over 30 years. From database profiling and management, lead qualification and tracking, to real-time marketing reports and sales forecasting. Marketpoint CRM delivers end to end customer and prospect relationship management, accessible anywhere on all devices.

Speed

The system has been built from scratch using Angular Material on the front end for smoother transition between pages and buttons, and quick loading for results and larger reports.

Easy to use

It’s designed for ease of use and aims to maximise productivity with less clicks and intuitive features.

Mobile optimised

For all the key functions you’d expect to see on the road. Instantly add leads or update contact records from your phone so you can keep on top of your sales.

A complete solution

Powerful features

Intuitive homepage dashboards, bringing essential business intelligence to the forefront. New and improved functionality, audit history of changes made to leads, better reporting on Marketing ROI and Sales Activity, bridging the gap between both key business functions.

Database profiling and management

Easily profile your data for targeted sales and marketing campaigns. Tag records with key information for your business allowing for better searching and data segmentation.

Real-time marketing reports

Full integration with Marketing Automation systems supplying live metrics on CRM dashboards for one central view of activity. Tied in with lead tracking and conversion, this provides end to end closed loop reporting and ROI measurement.

Lead qualification and tracking

Being fully mobile responsive and automated provides the Sales team with the ability to update lead status and pipeline for full visibility of projected and actual sales.

Sales
forecasting

Providing the right reports for Sales Management is one of the business essentials for sales forecasting that can be run by person, team, division or even globally.

Connecting cloud technologies

With Marketpoint CRM at the centre, we support integration with your Marketing Automation platform for engagement, Microsoft Outlook for Sales and Zuant for offline mobile lead capture at Events, in addition to bespoke API integrations.

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Dedicated Client Success Managers

Personalised support every step of the way

We love the term ‘CRM as a Service’. We believe it’s not good enough to solely rely on great technology nowadays, and that it’s the customer experience and relationship we have with our clients that’s just as important.

Eradicate the worry of losing internal administrators who retain your ‘CRM knowledge’ and lose the need to purchase expensive ‘professional services’ resources for any changes or assistance required.

At Marketpoint you’ll have a dedicated Client Success Manager on hand for the implementation, feature development and full support of your instance throughout. They will take the time to get to know you and your company’s objectives, adapting to your business needs along the way.

Speak to one of our Client Success Managers

Trusted by leading brands

Casestudy: Civica

Supporting Civica on their journey of success for over 20 years

Civica provides a wide range of solutions for the public sector and regulated private sector markets around the world. They have a clear strategic focus to be the leading software partner for these markets sustaining growth through the development of innovative and cloud-based technology. Here at Marketpoint, we’ve been supporting Civica on their journey of success for over 20 years.

Marketpoint CRM is an integral part of Civica’s global business, where it is often referred to by management as “a place for the truth”. Across multiple countries and business units, the platform houses all key sales & marketing activity, real-time financial forecasting, sales pipeline management and provides the ability to measure marketing campaign ROI. This is also supported through integration of the Marketing Automation system, Eloqua, and event lead capture application, Zuant, for clear end to end visibility of every customer journey.

With a dedicated team of in-house Technical Developers and Client Success Managers, we very much pride ourselves as an extension of Civica’s business.

700

Marketpoint CRM users worldwide

Operating across 3 continents

Civica has been a Marketpoint CRM client for over 20 years

Our mantra is, ‘if it’s not on Marketpoint CRM, it doesn’t exist’. Having an intuitive cloud system that centralises the location of data to provide a single view and a common approach across all of our business units is a key part of our global operating platform. The fact that we are able to adapt it to our evolving needs means we can continue to strengthen our support to the business.

Tim Magness
Chief Marketing Officer, Civica

Casestudy: Volvo Penta

Creating bespoke solution applications for many needs

Volvo Penta is a world-leading engine supplier for marine and industrial applications. Driven by innovation, they supply comprehensive solutions that are made to move emotions, people, businesses and societies. Marketpoint have been working with Volvo Penta for many years, creating bespoke solution applications for various needs, focused by CRM at its core. With both organisation cultures aligned around new-thinking and innovation, we also recognise the importance of truly understanding our client’s business and particular challenges that we make our absolute mission to solve.

Customer Communication for Recall campaigns

Transforming the communication process for the critical Product Recall and Quality programmes for the Volvo Penta UK team was no mean feat. Before the solution was implemented, management explained that obtaining data for important customer notifications from systems which were disparate and dislocated, meant the process would often be extremely time consuming and challenging.

By creating an end to end multi-channel process tied in with Marketpoint CRM, it provided a centralised place to house customer data, activity and history, all feeding in to accessible real-time performance reporting, essential for campaigns of this nature. By ensuring all customer data is kept up date through integrations with master and dealer network systems, it continually improves response rates across the UK. And, it is this very success that has ignited the requirement to roll out the programme across the rest of Europe.

Asset Management across Europe

Volvo Penta manage assets around Europe for vital internal training programmes delivered locally to technicians and engineers. The assets, such as large engines, equipment and other parts, are shared between each training hub and must be booked by the local Volvo trainers in order for the necessary courier arrangements to be made. A key factor to this is management must maintain full visibility of these assets at all times – the location they’re booked for and when the training is taking place. This was an enormous challenge for the central team, who before working with Marketpoint, had relied solely on a manual logging process in excel and communication with the local trainers over email.

By creating an online Asset Management tool with Marketpoint CRM as its engine, to manage the bookings, training, communication and courier arrangements, it provided a central place for activity for trainers and management. The platform is intuitive and processes are automated, seamlessly connecting all stakeholders, meaning that no real manual intervention is required. And this all feeds into key real-time reports for management for tracking, completely transforming their way of working.

Utilised in 8 regions across Europe

Supporting 97 training hubs

30k+

Over 30k customer records stored

Implementation led to a massive efficiency gain. At the start (and throughout) Marketpoint actively listened to gain a thorough understanding of the need. At every stage, the discussions were positive and influential, even at the most complex stages!

Faye Latham
Region Europe Training Co-ordinator, Volvo Penta

Casestudy: Macmillan

Supporting the world’s biggest coffee mornings

The World’s Biggest Coffee Morning is of course the big event that Macmillan Cancer Support is renowned for; the first nationwide Coffee Morning took place in 1991 with 2,600 supporters taking part.

Since then, the World’s Biggest Coffee Morning has come a long way; it is now the largest and longest-standing fundraising event of its kind in the UK with 200k supporters registering to taking part and £27 million raised each year – equivalent to any big TV based telethon who have the luxury of potentially far more coverage.

And what a fine reputation they have based on the fantastic, behind-the-scenes work that the MacMillan team do day in day out across the whole spectrum of cancer sufferers.

From our side, Marketpoint has been honoured to serve Macmillan for the last 25 years, applying all the latest technologies as the marketing communications world continues to evolve, and hosting the millions of donor records on their Marketpoint CRM instance. Connecting this to the outside world, live links to Marketpoint’s Call Centre services ensure that response management is in place allied to pro-active Social Media engagement for the whole range of events beyond ‘Coffee’.