Article26 Mar
How Martech Is Shifting the Sales and Marketing Relationship
For decades, sales and marketing departments have been famously disconnected. Historically, these teams have been separate and siloed, each with different goals and metrics and, often, little understanding about the
Read moreArticle 26 Mar
How Martech Is Shifting the Sales and Marketing Relationship
For decades, sales and marketing departments have been famously disconnected. Historically, these teams have been separate and siloed, each with different goals and metrics and, often, little understanding about the
Article 18 Feb
10 Must-Have Features of Enterprise Marketing Automation Platforms
Enterprise marketing involves the management and coordination of end-to-end internal processes in an enterprise. Enterprise marketing automation software helps integrate and streamline business activities across sales, marketing, operations, partners, and
Article 11 Feb
Prediction Series 2019: Interview with Peter Gillett, CEO, Zuant
What opportunities and challenges did you and/or Zuant identify at the start of 2018 and have things worked out as planned? Well, the big one here, of course, has been GDPR.