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Article19 Aug

How Companies Are Leveraging Their CRM Systems To Help Navigate Through COVID-19

Of course the COVID-19 disease is serious and of course smart companies are taking all the necessary steps to ensure the safety of their employees and community. But work still needs to be done. Sales need to happen. Opportunities need to be pursued. Service issues need to be resolved. Employees – whether they’re working from home or still in the office – need to collaborate.

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Article 19 Aug

How Companies Are Leveraging Their CRM Systems To Help Navigate Through COVID-19

Of course the COVID-19 disease is serious and of course smart companies are taking all the necessary steps to ensure the safety of their employees and community. But work still needs to be done. Sales need to happen. Opportunities need to be pursued. Service issues need to be resolved. Employees – whether they’re working from home or still in the office – need to collaborate.

Read more

Article 20 Apr

5 Tips for Acquiring and Converting Leads

How can you get more and better leads?  You may not have the biggest booth or the flashiest displays in the expo hall, but you can have a great lead

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Article 18 Feb

4 Keys to Building a Strong Sales Enablement Program

Every salesperson has experienced that moment when a prospect is interested and a little extra something will close the deal. But if your sales team’s promises set expectations that differ

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Article 7 Jan

How MarTech leaders unlock CRM success in 2020 and beyond

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization’s sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You

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Article 5 Dec

ADVICE FROM THE GODFATHER OF CRMS

I recently spoke to Peter Gillett, the CEO of Zuant and one of the pioneers in the CRM field. With experience in database marketing dating back to the late 1970s,

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Article 7 Aug

How GDPR Can Help Marketers Overcome Common Data Challenges

The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and

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Article 3 Jun

What’s in Your Corporate Crisis Survival Kit?

Corporate crises such as product recalls are inevitable. In fact, an article in Reputation Report research by Oxford Metrica indicates companies today have an 82% chance of experiencing a corporate

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Article 21 May

What’s in it for me? Taking the ‘in’ out of inconvenience of CRM.

A couple of weeks ago at the CRM Evolution conference and expo in DC, industry experts came together to discuss what’s new in the world of tech and how CRM

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