One easy to use platform

One system, managed for you

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Welcome to Marketpoint CRM

The centre of your customer universe

Whether it’s bespoke feature development, integration with Microsoft Outlook, Marketing Automation platforms or the Zuant event leads application, all have Marketpoint CRM at their focus, helping you to manage & maintain your whole end to end Sales & Marketing ecosystem.

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Designed for you

A cloud platform supporting sales and marketing processes for over 30 years

Marketpoint CRM is a cloud platform that has been supporting sales and marketing processes for over 30 years. From database profiling and management, lead qualification and tracking, to real-time marketing reports and sales forecasting. Marketpoint CRM delivers end to end customer and prospect relationship management, accessible anywhere on all devices.


The system has been built from scratch using Angular Material on the front end for smoother transition between pages and buttons, and quick loading for results and larger reports.

Easy to use

It’s designed for ease of use and aims to maximise productivity with less clicks and intuitive features.

Mobile optimised

For all the key functions you’d expect to see on the road. Instantly add leads or update contact records from your phone so you can keep on top of your sales.

A complete solution

Powerful features

Intuitive homepage dashboards, bringing essential business intelligence to the forefront. New and improved functionality, audit history of changes made to leads, better reporting on Marketing ROI and Sales Activity, bridging the gap between both key business functions.

Database profiling and management

Easily profile your data for targeted sales and marketing campaigns. Tag records with key information for your business allowing for better searching and data segmentation.

Real-time marketing reports

Full integration with Marketing Automation systems supplying live metrics on CRM dashboards for one central view of activity. Tied in with lead tracking and conversion, this provides end to end closed loop reporting and ROI measurement.

Lead qualification and tracking

Being fully mobile responsive and automated provides the Sales team with the ability to update lead status and pipeline for full visibility of projected and actual sales.


Providing the right reports for Sales Management is one of the business essentials for sales forecasting that can be run by person, team, division or even globally.

Connecting cloud technologies

With Marketpoint CRM at the centre, we support integration with your Marketing Automation platform for engagement, Microsoft Outlook for Sales and Zuant for offline mobile lead capture at Events, in addition to bespoke API integrations.

Dedicated Client Success Managers

Personalised support every step of the way

We love the term ‘CRM as a Service’. We believe it’s not good enough to solely rely on great technology nowadays, and that it’s the customer experience and relationship we have with our clients that’s just as important.

Eradicate the worry of losing internal administrators who retain your ‘CRM knowledge’ and lose the need to purchase expensive ‘professional services’ resources for any changes or assistance required.

At Marketpoint you’ll have a dedicated Client Success Manager on hand for the implementation, feature development and full support of your instance throughout. They will take the time to get to know you and your company’s objectives, adapting to your business needs along the way.

Speak to one of our Client Success Managers

Trusted by leading brands

Casestudy: Hyster-Yale

A seamless flow of leads and ease of distribution

Hyster-Yale Materials Handling, Inc. is a leading, globally integrated, full-line lift truck manufacturer offering a broad array of material handling solutions from container handling in ports to smaller warehouse applications. They supply premium quality trucks with great after care & support via a comprehensive local dealer network.

Through the use of our NACCENT global network of call centres, Hyster-Yale partnered with Marketpoint to support their local dealer network by generating hot qualified leads across a range of industries for local Sales follow up and conversion. Any leads that are not quite ‘sales ready’ are enriched further and nurtured for marketing campaigns & pipeline management.

Agents are based in-country providing optimum quality of service, yet for ease, the project spanning the EMEA region is managed centrally by the dedicated Client Success Management team, providing one point of contact for Hyster-Yale.

For a seamless flow of leads and ease of distribution, agents use Marketpoint CRM for scripting, call lists, reports and data capture, which is integrated with Hyster-Yale’s Salesforce instance for an automated daily update of leads – crucial when handling leads across many markets, to be distributed across many local dealers.

Over 5,000 Sales Ready leads generated
£1 million plus business generated
15 countries targeted across EMEA

We have worked with Marketpoint now for almost 4 years on various campaigns across different geographies and we are never disappointed with the service that they provide. The level of Account Management and attention to detail is second to none. Marketpoint always take a collaborative approach to each campaign and are happy to lead or be led, whatever the circumstances may be. They very much feel like part of our own team and we would have no hesitation in recommending them as an outstanding provider of telemarketing resource.

Julie Vincent
Account Development Specialist, Hyster-Yale Group


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