Insights

Of course the COVID-19 disease is serious and of course smart companies are taking all the necessary steps to ensure the safety of their employees and community. But work still needs to be done. Sales need to happen. Opportunities need to be pursued. Service issues need to be resolved. Employees – whether they’re working from home or still in the office – need to collaborate.

How can you get more and better leads?  You may not have the biggest booth or the flashiest displays in the expo hall, but you can have a great lead

Every salesperson has experienced that moment when a prospect is interested and a little extra something will close the deal. But if your sales team’s promises set expectations that differ

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization’s sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You

I recently spoke to Peter Gillett, the CEO of Zuant and one of the pioneers in the CRM field. With experience in database marketing dating back to the late 1970s,

The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and

Corporate crises such as product recalls are inevitable. In fact, an article in Reputation Report research by Oxford Metrica indicates companies today have an 82% chance of experiencing a corporate

A couple of weeks ago at the CRM Evolution conference and expo in DC, industry experts came together to discuss what’s new in the world of tech and how CRM